In a country where over 4.3 million people are active on social media, choosing between Facebook and Instagram ads isn’t easy. Both platforms are owned by Meta and offer powerful advertising tools, but they reach audiences differently and serve different goals. At IIS E-Solutions, we’ve run campaigns for clients across Lebanon, Qatar, and the U.S. — and we’ve learned when to lean into each platform and when to use both…
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IIS BLOG
Top Digital Marketing Trends in Lebanon – 2025 Edition Digital marketing in Lebanon is rapidly evolving. As we move into 2025, Lebanese brands and businesses need to stay ahead of the curve to compete both locally and internationally. In this article, we explore the most impactful trends reshaping the digital landscape—from AI-driven personalization to cross-border targeting. 1. Personalized Advertising Through AI Consumers expect relevant, timely content. AI tools now…
Think about how you discover new things these days. Chances are, social media plays a big role. You might see a friend raving about a new restaurant, or a beauty guru showing off their favorite makeup. In Lebanon, just like everywhere else, people are increasingly turning to social media for recommendations and inspiration. And that’s where social media influencers come in. What Exactly is an Influencer? Simply put, a social…