In a country where over 4.3 million people are active on social media, choosing between Facebook and Instagram ads isn’t easy. Both platforms are owned by Meta and offer powerful advertising tools, but they reach audiences differently and serve different goals.
At IIS E-Solutions, we’ve run campaigns for clients across Lebanon, Qatar, and the U.S. — and we’ve learned when to lean into each platform and when to use both for maximum ROI.
Here’s what you need to know.
Facebook Ads — Broad Reach, Local Targeting
Facebook remains the #1 platform in Lebanon for:
- Adults aged 30+
- Community-driven products and services
- Lead generation (e.g., education, real estate, services)
- Arabic-first content
Advantages of Facebook Ads:
- Affordable cost-per-click (CPC)
- Strong engagement for informative content (events, promotions, services)
- Precise location targeting (down to city or neighborhood)
IIS campaigns for NGOs and real estate in Beirut consistently see high performance on Facebook, especially in Arabic.
Instagram Ads — Visual Impact & Younger Audiences
Instagram is ideal for brands that are:
- Visually driven (fashion, art, food, design)
- Targeting younger demographics (18–35)
- Focused on mobile users and fast browsing behavior
Advantages of Instagram Ads:
- High engagement on Reels and Stories
- Great for influencer partnerships
- Best for brand awareness, aesthetics, and product discovery
Our campaigns for Weya Art in Qatar (an art gallery e-commerce site) performed best on Instagram — with 4.5x higher interaction on Reels vs static ads.
Should You Use Both? Yes — Here’s Why
While Facebook drives lead generation and reach, Instagram excels in visual branding and impulse discovery. When used together, you get:
- Cross-platform visibility
- Multiple ad placements (Feed, Stories, Marketplace, Reels)
- Optimized budget distribution based on performance
At IIS, we often start with A/B testing across both platforms and let the data determine where to scale. Our team manages:
- Campaign creation
- Budget optimization
- Custom graphics and video
- Weekly reports with real-time insights
Common Mistakes We Help Clients Avoid
- Running the same ad design on both platforms without adapting size and tone
- Ignoring stories or reels as ad placements
- Targeting audiences too broadly or with outdated data
- Not setting up tracking pixels or retargeting
Our certified Meta specialists ensure every campaign is professionally structured to drive ROI — whether your goal is brand lift, sales, or lead acquisition.
It’s Not About Facebook vs Instagram — It’s About Strategy
Both platforms are powerful. What matters most is:
- Who you’re targeting
- What you’re promoting
- How creative your message is
With expert guidance, you don’t have to choose one over the other — you can build a winning strategy that uses both.
IIS E‑Solutions helps brands across Lebanon and the Arab world get more out of every ad dollar, with tailored strategies, creative execution, and real-time optimization.
Want Us to Audit or Launch Your Campaign?
Let’s talk. Our team is ready to help you scale locally or regionally with Meta ad solutions that work.
Make sure to read our previous blog for more.
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