1. Give to get

One of the oldest tricks in the book is giveaways. They are a great way to get attention, build awareness and generate leads. After all, who doesn’t love the chance to win something valuable? The best giveaways are “viral giveaways,” where everyone who enters can earn more chances at winning for each other person they get to enter. Even if only 10% of people bring one other person, that’s 10% more leads for zero effort or cost. Running a giveaway doesn’t have to cost money, either. You can give away your products or services or get other companies to donate prizes. And it doesn’t have to be a single prize. 

    1. Draft an email

Cold email is an incredibly effective way to generate leads and acquire customers. A quick scan of your inbox and you might disagree. We all get spammed with poorly written blast messages that are completely self-serving. However, it’s an extremely powerful way to talk directly with your ideal customers. You’ll need a quality list, relevant details about the person you’re emailing and a clear and compelling message. Plus, loads of patience, persistence and the ability to handle rejection.

    1. Create compelling content

Content marketing is one of the most powerful ways to a steady flow of leads and customers. In today’s world, video platforms like TikTok, Instagram and YouTube are some of the best places to create content.

    1. Build a tool

You’ve probably seen the headline analyzer from CoSchedule. It’s a free tool where you can paste in any headline and it will give you a score out of 100 with specific recommendations on how to improve it. It’s simple, useful and free.

    1. Build connections and community

There are a ton of highly-engaged communities that are filled with your perfect future customers. Many of them are completely free, with a handful having a nominal entry fee. Either way, it’s critical that you find them, join and make yourself known.

               6. Commit to social media

The thought that you can attract customers and close business on social media is mind-blowing. Years ago, that seemed unfathomable to me but it’s entirely possible for everyone and especially for B2B companies. 

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