5 Mistakes Lebanese Businesses Make on Social Media — and How to Avoid Them
Social media is no longer just a trend in Lebanon — it’s a business necessity. But as more Lebanese businesses rush to build a presence on Instagram, Facebook, TikTok, and LinkedIn, many are falling into avoidable traps that waste time, money, and opportunity.
At IIS E‑Solutions, we’ve audited dozens of local and regional accounts, and we’ve seen the same mistakes repeated — regardless of industry or size.
If you’re active online, here’s what to watch out for.
Mistake #1 – Posting Without a Strategy
Many businesses post just to “stay active,” without a content plan or real objective.
Random posts = random results.
What to Do Instead:
Build a monthly content calendar that aligns with your marketing goals — promotions, product launches, awareness, or engagement.
At IIS, we create content pillars and storylines to build brand identity over time.
Mistake #2 – Ignoring Video & Reels
Short-form video (like Instagram Reels or TikTok) is the top-performing format in Lebanon — yet many businesses still only post static images.
Video content drives:
- Higher engagement
- Better storytelling
- Increased reach via algorithms
What to Do Instead:
Invest in simple but effective short videos. You don’t need a studio — just a clear story and good lighting. IIS produces videos tailored to mobile-first, local audiences.
Mistake #3 – Inconsistent Branding
From fonts to colors to tone of voice, inconsistency weakens trust.
We often see businesses use:
- Random Canva templates
- Different logos across platforms
- No unified bio, call-to-action, or contact method
What to Do Instead:
Create a brand kit and stick to it. IIS helps businesses develop a digital visual identity — consistent across all platforms and content types.
Mistake #4 – Neglecting Community Engagement
Some businesses treat social media like a one-way street — they post but never reply, engage, or interact.
Social media is about building community.
What to Do Instead:
Reply to comments, respond to DMs, tag relevant accounts, and engage with followers regularly. IIS uses active community management to grow meaningful engagement — not just likes.
Mistake #5 – Relying Too Much on Boosting Posts
Clicking “Boost Post” might give you views, but it’s not a real ad strategy.
Meta’s Ad Manager offers:
- A/B testing
- Retargeting
- Lookalike audiences
- Placement control
What to Do Instead:
Use properly structured ad campaigns. IIS handles advanced Meta Ads and Instagram campaigns for clients in Lebanon, Qatar, and the U.S. — with full reporting and optimization.
Bonus Mistake — Doing It All Internally Without a Strategy Partner
Many businesses try to handle everything in-house, stretching employees who lack expertise in content creation, design, analytics, and media buying.
That’s where an agency like IIS E‑Solutions comes in.
We offer:
- Strategy-first approach
- Visual content creation
- Paid ad campaigns
- Performance tracking
- Constant content adaptation
All under one roof.
Conclusion: Avoiding Mistakes = Unlocking Growth
The difference between a struggling and a thriving social media presence often comes down to these small — but important — shifts in approach.
Let IIS E‑Solutions help you build a smart, creative, and ROI-focused social media strategy tailored to the Lebanese and Arab market.
Want a Free Audit?
Reach out and we’ll review your account and send you 3 actionable tips — no strings attached.
Make sure to also go through our previous blog!
[email protected]
www.iislb.com
+961 3 707 754